Success Story -> Inmovilla (Idealist)

The real estate CRM par excellence.

The intuitive real estate software that makes your business grow. Selling is easier with Inmovilla. The best real estate CRM.
Acquired by Idealista.

Disclaimer: Productea later participated as Product Designer and Product Advisor, helping the current designer in the hiring process (Adrian Amorós) and performing a corresponding hand-off throughout the product process.

Tools

Figma
Figjam

Platforms

Web
Mobile (responsive)

Tiempo

16 weeks

01 Digital strategy

We detail our work strategy to understand what the company and the customer needed.

The CRM of the real estate reference in Spain.

Inmovilla is a solution created especially for real estate businesses, everything is tailor-made for this business area. The software effectively integrates customer relationships and property management. The centralization of the data makes all the information available to the manager with a single click.

The objective of updating the Inmovilla product was that the software had not been updated (at the product level) for more than 10 years with a large technical debt and they needed to give it a new and updated look.


Founded in 1999, the software (built without funding) was acquired by Idealista in 2022, updating and improving the product was key to the acquisition.

“Simplifying the CRM experience”

That was our goal to make the information necessary for renting possible with just over 10 clicks.

Idealista acquired the startup Inmovilla in May 2022, being a key acquisition and participating in the ecosystem of one of the largest companies in Spain.

Inmovilla's CRM would become part of that ecosystem.

See news

Wireframing

We explain to you what our process of conceptualizing the digital product was like and its phases.

A complex product that urgently needs to be simplified.

In the first instance, when we took Inmovilla, product management was very poor, they barely had any components or anything planned at the product level.

A few weeks after working together, we identified the first problems to be solved and we attacked point-to-point (since the Inmovilla product consists of more than 100 views).

*Mention that during the Product Advisor process, in addition to carrying out certain redesigns and replanning priorities at the product level, we participated in the hiring of the current designer (Adrián Amorós, a crack!).

Product Design

We show you some images of the product designed from the tool Figma.

Results

After delivering the product, these are some of the most important highlights of the impact that Productea had.

Idealist

Acquire Inmovilla in 2022

+10,000

Real estate agencies

+180

connected real estate portals

Without funding

All boostrapping

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